The Vision Behind the Blog


One thing that I have learned from blogging is that it takes a lot of effort in order to have a successful blog.  And even when you put in the effort to make your posts appealing and your site inviting, it still doesn’t guarantee that anyone will want to read what you write.

So why do it?

Because it’s what I love.

I feel that my writing and my passion cannot be judged based on how many views my posts have or how many followers my site has.  Sure, the “best” blogs have tons of traffic and traffic equals ad revenue, sponsors, free swag, and a paycheck (all of which are things that I desperately want).  But, even if I never get any of that, I’m still going to work hard on this blog.

I’m still going to give it 110%.

I have goals and aspirations that this blog will one day generate enough revenue for me to be able to quit my job and do what I love (write) full-time.  With that in mind, I have worked on creating a business model to follow and have put goals and action plans in place to reach this goal.

Is it easy?


Do I want to quit?

Every day.

Sometimes I feel like maybe I should start a new blog.  Settle on a niche.  Think of what the people need and provide it.   However, if I did that, I wouldn’t be staying true to myself. I started this blog not only to make money, but to get my thoughts, words, and beliefs into the atmosphere.  I cannot settle on a niche because my writing is eclectic.  I can’t write about just one thing when I have an active interest in all things.

Why write about fashion, makeup, style, family, career, lifestyle, or music, when I can write about it all?  We don’t live our lives in a bubble.  Each one of these categories (and many more) permeate our lives on a daily basis.

Why go to one blog for what to wear, another one for how to style your hair, another one for how to beat your face, and yet another one for what shoes to wear?  Why have a million blogs saved to your favorites tab just to address each aspect of your life?

I feel that Pretty Luxe Life encompasses all things.  And I feel like it addresses all women.  As an African-American woman, some of my posts may be biased based on my background and beliefs (which is unavoidable), but, overall, I pride myself in being a blog for all women, of all ages and all races.

I work hard to make sure that everyone can find something that they can take away and use.  Our time is so priceless.  It’s the only thing that money cannot buy.  I want to make sure that the readers who take their precious time to read my posts are able to come away with something that they can immediately put into practice.

And if it only reaches a few people, then I will feel like it’s worth it.

But, I’m not going to give up on my dream to make it one of the biggest blogs EVER!


2 thoughts on “The Vision Behind the Blog

Add yours

  1. Exactly! There are so many blogs that are following the same trend line as everyone else. It’s hard to find something that is authentic and real. I’ve been writing on my site for 5 years and not once have I ever compromised to the “norm”. I understand some people do it to try and earn a quick dollar, but some of us do to express ourselves and share our insight with as many people as we can touch. I look forward to reading more post from you and I truly feel like I somehow found your page for a reason!

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